Privacy Policy for Customers Ordering Flowers in Hornchurch

Introduction and Policy Scope

At Flower Delivery Hornchurch, we are committed to protecting your privacy and ensuring that your personal data is handled in accordance with the UK General Data Protection Regulation (GDPR) and other relevant legislation. This Privacy Policy sets out how we collect, use, store, and protect your information when you place an order with us. The policy applies to all customers placing Flower Delivery Hornchurch orders from Hornchurch and the surrounding districts.

What Personal Data We Collect

For the purpose of processing orders and providing exceptional service, Flower Delivery Hornchurch may collect the following personal data from you:

• Full name
• Contact details (such as phone number, physical address)
• Payment information (such as card details via secure payment processors)
• Email address (for order confirmation and communication)
• Recipient’s name and delivery address
• Order details (such as product selections, delivery preferences, and messages for card inclusion)
• Correspondence or communications exchanged with our customer support
• IP address and device information (when accessing our website for order placement)

Lawful Basis for Processing Your Data

We process your personal data lawfully and transparently, relying on the following lawful bases:

• Contractual necessity: To perform our contract with you, such as fulfilling and delivering your flower order.
• Legitimate interests: For the smooth and effective running of our business, such as responding to your enquiries, improving our services, or preventing fraud.
• Legal obligations: To comply with legal and regulatory requirements, such as record keeping or cooperating with law enforcement.
• Consent: Where required, such as if you opt-in to receive marketing communications. You may withdraw your consent at any time.

How We Use Your Personal Data

Your personal data is used for the following purposes:

• Processing and delivering your flower orders
• Communicating order confirmations, status updates, and arrangements for delivery
• Managing and resolving customer support requests and inquiries
• Processing payments securely via trusted payment providers
• Maintaining business records in line with regulatory requirements
• Improving our products and services through analysis and feedback
• Sending marketing communications, where you have given explicit consent
• Preventing and detecting fraud or misuse of our services

How Long We Keep Your Data (Data Retention)

We only retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including for satisfying legal or regulatory requirements. The retention period depends on the type of data and its intended use:

• Order and transaction data: Retained for up to seven years to comply with financial and tax regulations.
• Customer correspondence: Retained for up to three years to resolve disputes, queries, or complaints.
• Marketing preferences: Retained until you withdraw your consent or request deletion.
• Technical information (such as IP addresses): Retained for up to one year for security and analytics purposes.

Once your data is no longer needed, it will be securely deleted or anonymised.

Sharing Your Data With Third-Party Processors

To offer you a secure and seamless service, Flower Delivery Hornchurch shares data only with trusted third parties when necessary. Typical third-party data processors include:

• Payment processors: To handle card and online payments in a secure, PCI DSS-compliant environment. We do not store your card details after payment is completed.
• Delivery partners: For the purpose of delivering your flowers to the correct address.
• IT and hosting providers: To store and protect our data infrastructure, website, and communications securely.
• Customer support platforms: To manage and resolve your queries efficiently.
• Legal or regulatory authorities: If required to comply with legal obligations.

We require all third-party processors to comply with GDPR and handle your data securely and in accordance with our instructions. Data is not sold, rented, or shared for commercial purposes outside of these essential service provisions.

Your GDPR Rights

Under GDPR, you have the following rights in respect of your personal data:

• Right to access: You may request a copy of the personal data we hold about you.
• Right to rectification: You can request corrections to inaccurate or incomplete information.
• Right to erasure ("right to be forgotten"): You may request deletion of your data where legally permissible.
• Right to restrict processing: You can request that we stop processing your data in certain circumstances.
• Right to data portability: You have the right to receive your data in a structured, commonly used and machine-readable format.
• Right to object: You can object to our processing of your data based on legitimate interests or for direct marketing purposes.
• Right to withdraw consent: Where we process data based on your consent, you can withdraw this at any time.
• Right to lodge a complaint: You may file a complaint with the appropriate data protection authority if you have concerns about how your data is handled.

Data Security

We take your data security seriously. Your information is safeguarded using appropriate technical and organisational measures to protect against unauthorised access, alteration, disclosure, or destruction. Regular reviews and training ensure our team and partners follow strict data protection standards.

Policy Updates

This Privacy Policy is reviewed regularly and may be updated in response to legal, operational, or technological changes. We encourage you to revisit this policy periodically to stay informed about our data practices. Changes come into effect once posted to this page.

Contacting Us

If you have any questions about how your personal data is collected, used, or protected by Flower Delivery Hornchurch, or if you wish to exercise any of your data rights, please contact us using the methods available on our website or through the customer support options provided at the point of order.

By placing an order with Flower Delivery Hornchurch, you acknowledge that you have read and understood this Privacy Policy.